Who doesn't know the name Tim Holtz?

I love to shop at Hobby Lobby because it often carries those hard to find craft products that many of the other large craft retailers do not carry.  It is where I pick up Graphic 45 paper pads and Tim Holtz, Ranger Industries and Sizzix products.  So you can only imagine how surprised I was to hear that Hobby Lobby employees did not know who Tim Holtz was.  My jaw nearly dropped to the ground.  I firmly believe that all crafters have a keen knowledge of Tim Holtz, and I was perplexed that retailers who carried his product would not.